case study

Lightpath Health Website Design & Development

Lightpath Health | Nonprofit Healthcare

Lightpath Health is a nonprofit dedicated to expanding access to primary care for uninsured individuals, and helping communities thrive. Their goal was to create a welcoming, accessible digital presence that reflected their mission of compassionate care.

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The Neighbour Approach: A Community-First Mindset

My Role:

I designed the website’s structure and flow in Figma, ensuring an intuitive and inclusive user experience. Then, I built the site in WordPress, optimizing functionality and scalability. While the core branding was already established, I integrated colors from the parent brand (Catalyst Health Group) to create a bolder, more engaging identity that aligned with Lightpath Health’s unique mission.

Lightpath Health wanted to ensure that patients and potential patients felt welcomed and valued.

Instead of using clinical or transactional terms, they embraced a Neighbour approach—referring to patients as “Enrolled Neighbours” rather than “Enrolled Patients.”

Buyer Personas

Buyer Persona's

You’re an individual [neighbor] without insurance looking for access to primary care in your area. 

The area you live in does not have very many resources for individuals without insurance if any at all. You heard about Lightpath Health and looked for them online but they don’t have a website.

You’re an individual [neighbor] already enrolled with Lightpath Health. 

You need to access the online portal to make an appointment. You’re also looking for location and contact information.

You’re a donor looking to financially support Lightpath Health’s mission.

The Challenges:

  • Balancing a professional healthcare presence with a welcoming, community-oriented feel.
  • Ensuring easy navigation for a diverse audience, including individuals unfamiliar with healthcare systems.
  • Finding imagery that reflected the nonprofit’s diverse patient base while maintaining authenticity.
  • Creating a site that could grow with the nonprofit’s expanding impact.
The Solution

The Solution:

  • Implemented warm, engaging language and visuals while maintaining clarity and professionalism.
  • Designed a simple, intuitive flow with clear calls to action, making key services easy to access
  • Carefully sourced and curated photography that captured warmth, approachability, and a true sense of community.
  • Developed in WordPress with a flexible content structure, allowing Lightpath Health to update and scale their website as needed.

The Results

Created a Sence of Belonging

Visitors feel like part of a caring community rather than just recipients of medical services.

Reduce Stigma

Some individuals without insurance may feel hesitant to seek care; the Neighbour approach reinforces dignity and inclusivity.

Reflect the Mission

Lightpath Health is more than a healthcare provider; it’s a community-centered organization offering compassionate support.

Client Testimonials

“A testimonial from a client who benefited from your product or service. Testimonials can be a highly effective way of establishing credibility and increasing your company's reputation.”
Client Name
“A testimonial from a client who benefited from your product or service. Testimonials can be a highly effective way of establishing credibility and increasing your company's reputation.”
Client Name
“A testimonial from a client who benefited from your product or service. Testimonials can be a highly effective way of establishing credibility and increasing your company's reputation.”
Client Name

Final Thoughts

This project was about more than just design—it was about creating an online experience that reflects Lightpath Health’s heart for the community. By integrating the Neighbour approach, carefully sourcing imagery, and making intentional design choices, the website now serves as an extension of its mission: ensuring every individual feels welcomed, valued, and empowered to seek care.

Take a look